Pip & Fennel · Consumer
A paid cooking app in ten weeks
A fictional cookery creator's paid app, built in ten weeks with AI in the loop.
Fictional client and illustrative figures, written for this design concept.
Illustrative photograph, not the shipped product
Illustrative results
80%
retention in month one (illustrative)
58%
retention by month three (illustrative)
10
weeks from first sketch to launch
What happened
The programme in brief
- Built in ten weeks with AI in the loop.
- Weekly cook-along challenges instead of streaks and badges.
Tumbleweft and its clients are fictional. This page shows how a case study would read.